Attract Dream Clients By Aligning Strategy & Soul
I help purpose-led entrepreneurs attract dream clients by blending soul, strategy, and radical honesty.
After 10 years of teaching thousands how to get leads on LinkedIn, I realised something: the strategy only works when your energy is aligned.
That’s why I created the Ideal Client Attraction Mastermind
A transformational program that helps you get clear on who you are, what you really want to sell, and how to magnetise the clients who light you up (without contorting yourself into someone you’re not).
Inside the mastermind you'll learn how to...
Align with your ideal client on a deep, energetic level
Create and sell offers that actually feel good to deliver
Write content that connects not because it’s perfect, but because it’s real
Stop overthinking, hiding, and second-guessing
Show up consistently (even when you don't feel like it) as the real you
If you’ve ever thought
“I know how to market, I just don’t know why it’s not working”, this is where things start to shift.
Come join a community of business owners who are done forcing it and ready to build something aligned, magnetic, and wildly effective.
Discover how to align who you are, what you offer, and who you serve, clients are naturally drawn to you - no hustle required.
The ONLY LIFETIME group mastermind proven to help business owners become their most magnetic self, attract their dream clients and create irresistible offers that sell like magic!
This transformative 1:1 session will help you map out exactly who your ideal client is at a soul level (not just demographics). Together, we'll create a magnetic Ideal Client Avatar that becomes your secret weapon for attracting the right clients with ease.
I'm a multi-award-winning entrepreneur who's built multiple 6-figure businesses since starting in 2016.
I live in Cheshire, with my husband, Stu, our four teenage children, two cats, and an adorable sausage dog called Dave. (See pic... told ya!)
I'm a straight-talking, northern woman who calls it like I see it.
I'll tell you when your offer is spot on (and when it's not), and I'll help you build a business that feels good without the white-knuckling drama.
For years, I was known for my LinkedIn expertise. But I started to notice something interesting...
Some people would follow my strategies perfectly and still struggle to get results. Why? Because the strategy was only half the story.
I realised that when people aren't aligned with what they're selling or who they're selling to, no strategy will work consistently. That's when I shifted my focus to Ideal Client Attraction.
By helping entrepreneurs align who they are, what they offer, and who they serve, I've watched thousands transform their businesses into something they truly love.
Your Business Isn’t Scalable If You Have to Do Everything
If your business only works when you’re glued to it, this blog will shift something. In this post, I’m sharing what I mean by “building the machine” the structure, systems and support that let you scale without burning out or becoming someone you’re not.
Most people think the only way to grow is to do more.
Work more. Post more. Be more available.
But when you’re the only engine in your business, there’s a ceiling.
You can’t grow beyond your own capacity.
And trust me, I tried.
I was the content creator, the tech support, the email sender, the strategist, the coach… and eventually, the overwhelmed mess in the middle.
So I made a decision: I wasn’t just going to run my business I was going to build the machine.
It’s the systems.
The processes.
The people.
The way your business delivers value without needing you to do every tiny thing.
It’s the moment you stop doing it all yourself and start designing something that actually supports you.
And that doesn’t mean scaling soullessly or pretending you’re a 10-person team when you’re not.
It means:
Knowing what only you can do — and letting the rest be handled
Setting up systems that support your energy, not drain it
Letting your offers, onboarding, and client journey run smoothly in the background
I didn’t build this by chance. I decided.
I claimed my CEO identity early.
I registered a limited company. I paid VAT. I hired before I felt ready.
And I did it because I knew I couldn’t get to where I wanted to go doing everything myself.
Now?
The business keeps running — even when I’m resting, travelling, or offline.
And it’s not because I removed myself. It’s because I placed myself where I’m most powerful.
I do the bits that light me up the teaching, the writing, the coaching.
The machine does the rest.
Here’s where to start:
✨ Take the Ideal Client Attraction Quiz
🎧 Listen to the podcast
📞 Book a call with my team
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