THE NEXT SIX WEEKS · EXPERT IDENTITY BLUEPRINT
You are brilliant at what you do. It's the business around it that stopped fitting.
Over the next six weeks we build it back around who you actually are - without forgetting the client, the market or the money.
You need to turn the decisions you keep putting off into a business you can actually operate.
One where you know:
What you are selling.
Why you are selling it.
Who it is for.
What you want to be known for.
What you are going to say.
How you are going to make money.
And whether the way you are making that money actually suits you.
That is what the Expert Identity Blueprint is for.
You already know something needs to change. You've known for a while.
EIB gives us six weeks to actually do something about it.
We take your identity, offer, positioning, visibility and commercial plan and make them belong to the same business.
Not somebody else's template.
Not the version of you from three years ago.
Not whatever the internet says is converting this week.
Yours.

This does not mean clients last.
Your client matters.
Demand matters.
Profit matters.
Excellent delivery matters.
And so do your lifestyle, bandwidth, energy, personality, ambition and preferred way of working.
The aim is not to create a business that only feels nice.
The aim is a commercially viable business that works for you too.



Your expert identity - who you are in this business now and what you want to be known for.
Your offer - what you genuinely want to sell and deliver repeatedly.
Your ideal client - who makes sense for this version of the business.
Your positioning - why you, why this and why now.
Your visibility - what you want to say, where you want to say it and how to stop disappearing.
Your commercial plan - how this becomes money rather than another lovely set of notes.
Six weeks of Expert Identity Blueprint.
Weekly Zoom call with Helen.
Private WhatsApp group.
Private Facebook group.
Three weeks' access to Phil Harrison's VoxBox.
We start Monday 28 September.
Your first live Zoom call is Tuesday 29 September, 1-2pm, then weekly for six weeks.
INVESTMENT
£997 inc VAT
FAST ACTION BONUS
The first 10 people to join also receive a 30-minute recorded review from Helen of your expert identity, offer and online positioning.
PAY IN FULL OFFER
SAVE £100 when you pay in full + 30 min 121 with Helen.



EIB is for you if you've realised the problem is not a lack of information. You've consumed plenty. It hasn't moved the needle because it wasn't built around you.
It is for you if you want help turning what you now know into decisions, positioning, offers, visibility and a commercial plan.
It is for you if you are ready to stop rebuilding the business around every new piece of advice.
It is for you if you want to make money - and want the way you make it to feel good enough to
repeat.
It is not for somebody looking for a magic five-minute fix.
It is not a done-for-you business.
It is not a promise that you will never change direction again.
It is not six weeks of being shouted at to do more.
It is six weeks of getting much clearer about what belongs in your business and then building from there.
I'm Helen Tudor.
I've spent more than a decade under the bonnet of expert businesses - helping people with positioning, visibility, offers, clients, sales and the bit underneath all of it: identity.
I have built businesses that made a lot of money. I have also built things I did not particularly want to keep doing.
That is partly why I care so much about this work now.
I am not interested in helping you create a more successful version of a business you already resent.
I want to help you work out what you are selling, why, to whom and how to make it commercially work in a way that also works for you.
If you are ready for your business to make sense again, join us.

If you're done collecting random strategies and ready to build the business back around YOU - this is the next step.
£997 inc VAT.
Starts Monday 28 September.
First Zoom Tuesday 29 September, 1-2pm.
Doors close at midnight Sunday 27 September.
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