Become THE go-to Expert
in your Niche
Tired of playing small, not being known and under paid? Discover your current business season, and your exact next step to grow with ease.
Hey Helen Here,
I help mission-driven entrepreneurs attract aligned, soul-level clients by blending strategy, spirituality and energetics to bring confidence, clarity and certainty into their business.
After 10 years of teaching thousands how to get leads on LinkedIn, I realised something: the strategy only works when you are clear about who you are, your energy is aligned and you are using the visibility levers that work for you.
That’s why I created the Expert Pathway, four phases you can see, feel and identify with.
Expert Identity
You maybe unknown, investing for answers, swapping time for testimonials and experiencing low or no engagement.
Expert Visibility
You have a scattergun approach, super busy doing everything. You're fine tuning your ICA and offer and leveraging time for audience.
Expert Authority
People come to you with bigger and better opportunities. You're scaling, and able to charge more for your products and services.
Beyond Expert
You are paid for who you are not what you do. You're hired for insight & energetics. People actively seek you out.
If you’ve ever thought that there isn't a product out there tailored to where you currently are on your business journey then you're in the right place.
How Can I Help You?
Ideal Client Attraction - A Spiritual Practice
In my first published book discover how to align who you are, what you offer, and who you serve, clients are naturally drawn to you - no hustle required.
The Expert Identity Blueprint
Inside this live 6 week programme, you’ll align your Self, Offer, and Client - and activate an Expert Identity that guides your message, your AI, and your business.
EXPERT. The Group Programme
Stop Being the Best-Kept Secret. EXPERT. is a 12 month programme, where you'll become known, respected, booked and paid properly.
A Bit About Me...
I'm a multi-award-winning entrepreneur who's built multiple 6-figure businesses since starting in 2016.
I'm also the founder of the Expert Identity Blueprint and EXPERT. Group Programme, and author of Ideal Client Attraction – A Strategic & Spiritual Practice.
I live in Cheshire, with my husband, Stu, our four children, two cats, and an adorable sausage dog called Dave. (See pic... told ya!)
I'm a straight-talking, northern woman who calls it like I see it.
I helps mission-driven entrepreneurs attract aligned, soul-level clients by blending strategy, spirituality and energetics to bring confidence, clarity and certainty into their business.
Customer Wins...
Check Out The Latest Blogs...
Hiring Your First (or Next) Team Member: When, Who, and How
Who to Hire First (and What to Do Before You Hire Anyone at All)
Hiring is one of the most important and most emotionally charged decisions you’ll make as you grow. In this blog, I’m talking about who your first hire really should be, how to think about your next hire, and what actually matters more than skills when building a high-trust, high-functioning team.
Everyone wants to know: who should I hire first?
A VA? A tech assistant? Someone to do your emails, your sales calls, your laundry?
Here’s what I think:
Your first hire should be anything or anyone that buys back your sanity.
And that might not be in your business at all.
Before you hire for the business, hire for your life
If you’re drowning in laundry, doing the school run, cooking three meals a day, and trying to build a multi-six-figure business… no spreadsheet is going to save you.
What will?
A cleaner
A dog walker
A laundry service
A partner who steps up
A keyless door system so you never lose your house key again (yes, I have one)
These might seem like “little” things but every task you eliminate is energy back in your tank. It’s headspace for your client. Focus for your offer. Peace in your nervous system.
That’s the real ROI.
Then: hire someone who makes you feel safe to let go
When you’re ready to bring someone into the business, the question isn’t just “what do they do?”
It’s “how do they make me feel?”
I don’t need perfect. I need someone I trust.
Someone who gets my brain.
Someone who can gently call me out when I’m about to do something silly (again).
Someone who knows when I’m spiralling and just needs to send the email for me.
I call it “mum energy.”
Not because I want to be babied but because I want someone who holds calm when I’m in chaos.
And here’s the deal: I’m honest about who I am.
I’ll voice note at 6am on a Sunday.
I don’t expect a reply but I will send it.
I need someone who can handle that.
How do you find them?
You start with trust.
You don’t need a fancy title you need a Swiss Army knife.
A sidekick.
Someone who doesn’t flinch when you send 19 ideas in a single message.
You don’t hire based on someone’s shiny website.
You hire based on how well they’ll fit inside your world.
And here’s the secret: most of the time, the best people are already in your audience.
They already know your vibe.
They’ve seen your content.
They’re rooting for you.
All they need is the invite.
Want help building a business that doesn’t rely on you doing everything yourself?
Here’s where to start:
✨ Take the Ideal Client Attraction Quiz
🎧 Listen to the podcast
📞 Book a call with my team
