Who to Hire First (and What to Do Before You Hire Anyone at All)

Hiring is one of the most important and most emotionally charged decisions you’ll make as you grow. In this blog, I’m talking about who your first hire really should be, how to think about your next hire, and what actually matters more than skills when building a high-trust, high-functioning team.

Everyone wants to know: who should I hire first?

A VA? A tech assistant? Someone to do your emails, your sales calls, your laundry?

Here’s what I think:

Your first hire should be anything or anyone that buys back your sanity.

And that might not be in your business at all.

Before you hire for the business, hire for your life

If you’re drowning in laundry, doing the school run, cooking three meals a day, and trying to build a multi-six-figure business… no spreadsheet is going to save you.

What will?

• A cleaner

• A dog walker

• A laundry service

• A partner who steps up

• A keyless door system so you never lose your house key again (yes, I have one)

These might seem like “little” things but every task you eliminate is energy back in your tank. It’s headspace for your client. Focus for your offer. Peace in your nervous system.

That’s the real ROI.

Then: hire someone who makes you feel safe to let go

When you’re ready to bring someone into the business, the question isn’t just “what do they do?”

It’s “how do they make me feel?”

I don’t need perfect. I need someone I trust.

Someone who gets my brain.

Someone who can gently call me out when I’m about to do something silly (again).

Someone who knows when I’m spiralling and just needs to send the email for me.

I call it “mum energy.”

Not because I want to be babied but because I want someone who holds calm when I’m in chaos.

And here’s the deal: I’m honest about who I am.

I’ll voice note at 6am on a Sunday.

I don’t expect a reply but I will send it.

I need someone who can handle that.

How do you find them?

You start with trust.

You don’t need a fancy title you need a Swiss Army knife.

A sidekick.

Someone who doesn’t flinch when you send 19 ideas in a single message.

You don’t hire based on someone’s shiny website.

You hire based on how well they’ll fit inside your world.

And here’s the secret: most of the time, the best people are already in your audience.

They already know your vibe.

They’ve seen your content.

They’re rooting for you.

All they need is the invite.

Want help building a business that doesn’t rely on you doing everything yourself?

Here’s where to start:
✨ Take the Ideal Client Attraction Quiz
🎧 Listen to the podcast
📞 Book a call with my team