I'm a multi-award-winning entrepreneur who's built multiple 6-figure businesses since starting in 2016.

I live in Cheshire, with my husband, Stu, our four teenage children, two cats, and an adorable sausage dog called Dave. (See pic... told ya!)

I'm a straight-talking, northern woman who calls it like I see it.

I'll tell you when your offer is spot on (and when it's not), and I'll help you build a business that feels good without the white-knuckling drama.

For years, I was known for my LinkedIn expertise. But I started to notice something interesting...

Some people would follow my strategies perfectly and still struggle to get results. Why? Because the strategy was only half the story.

I realised that when people aren't aligned with what they're selling or who they're selling to, no strategy will work consistently. That's when I shifted my focus to Ideal Client Attraction.

By helping entrepreneurs align who they are, what they offer, and who they serve, I've watched thousands transform their businesses into something they truly love.