A 6 week journey to get clear, congruent, and completely magnetic.

Inside this live programme, you’ll align your Self, Offer, and Client - and activate an Expert Identity that guides your message, your AI, and your business.

It’s about discovering (or remembering) your true Expert Identity – the one that already knows what you’re here to say, who you’re here to serve, and how to show up in a way that lands.

Enrolling now to start 29th September 2025.

AI can only amplify what’s already aligned

Understand your unique Expert Identity - and watch everything shift.

You don’t need better content.


You don’t need better prompts.

You don’t need another strategy.

You need to be aligned.

The path to lasting visibility and magnetic authority doesn’t start with strategy - it starts with self. 

Does this sound familiar?

You’ve tried to sound clear.

You’ve posted. Rewritten. Asked AI to help.

But no matter what you create - it still doesn’t feel like you. It feels like the Shein version of you. Cheap, flimsy, disposable. A guilty secret version of you. Even if you do enjoy the zip up bags for your holiday packing. 

You don’t take a breath. You do more, you create more, you want more. You go go go. 

You keep showing up, hoping this post will be the one that finally lands.

That something will finally click and your genius will be seen and you’ll be more viral than a US army veteran surprising his unexpecting family at the diner. 

But instead, you start to doubt yourself:
“Is it me? Or am I just not meant to show up this way?”

You’re not broken or ‘doing it all wrong’ despite what those Facebook ads of shiny coaches with the big hair are telling you.

You’re just missing the expert identity that makes everything else work. The foundational piece to build off, and the piece to amplify.

It’s there by the way, it always was, you just haven't been quiet enough to listen - no surprise when you consider the noisy world you’re operating in. 

You want to be seen as the leader in your field but what does that really mean?

It means you really want to be the ONE they go to.

To be the one who gets all the tags, gets the invites to the podcasts, who everyone wants to work with even if they can’t afford you.

You don’t want to be for everyone, but you do want everything to want you to be for them.

To be in demand, to be the number one choice, to be able to choose what you charge, how you work and what clients to work with. 

Have you skipped the most important step?

When I pivoted into a new message, I thought I had all the pieces.


I knew I had something powerful to say - I just needed to get it out there.


So I turned to AI, hoping it would help me shape my offers, write my content, and find the right words.


And it did... sort of.

The output sounded polished - but it didn’t sound like me.

I kept tweaking the prompts, refining the templates, trying to force clarity from tools that were only reflecting my confusion.


And then I realised:
I’d skipped the most important step.


I hadn’t anchored into the NEW expert identity this new message was meant to come from.

So everything I created felt like a projection - not an expression or an amplification.

I was snapping at my husband, getting frustrated with my teenage kids and eating ham out of the packet, staring into space, illuminated by the light of the fridge while the timer beeped to remind me I had been there a while. 

I was scrolling TikTok consuming content of children getting puppies in boxes with bows, soldiers returning from war and surprise FaceTime pregnancy announcements instead of creating content that moved the needle in my business. 

I was skipping the workout, cancelling on friends and pouring the wine before I took my coat off. 

That’s when I went back to the drawing board.

I stripped it all back

Who am I now?

What is this offer really about?

And who am I here to serve - from this version of me?

Only then did the message start to flow.

Only then did the AI outputs start to sound like mine.

And only then did the clarity, confidence, and visibility I was chasing… actually begin.

That’s when I understood: you can’t amplify what isn’t aligned. Your expert identity has to lead - or nothing truly lands.

Before You Get Visible, Get Honest

This is the clarity work no one’s making you do - but your future self is begging for it.

I am creating this because I’ve seen what happens when people try to grow without grounding.


They chase visibility, scale, and recognition - without stopping to ask the harder questions first:

What do I actually want to be known for?

Who do I really want to serve?

And why does this version of my business matter to me?

This work is the prequel to all the growth people are so desperate for - but no one’s talking about it.

We’ve glorified the “get louder” phase while skipping over the brutal honesty it takes to get clear.


And the result?

Too many brilliant entrepreneurs are building brands they don’t resonate with, working with clients they can’t stand, and wondering why their business doesn’t feel like theirs - even when it looks successful on the outside.

I have created the Expert Identity Blueprint because this phase should never be optional.


It’s the work that makes the next stage actually sustainable - emotionally, energetically, and strategically.

I believe clarity is the cost of real alignment - and until you pay it, no amount of visibility will make your business feel like yours on a soul level.

Clarity That Sounds Like You. Strategy That Starts With Self.

This isn’t about niching down - it’s about rising into the version of yourself that knows exactly what you stand for, who you serve, and why it all matters.

Inside the Expert Identity Blueprint, you’ll do the deep, defining work most entrepreneurs skip - and finally anchor your business in a clear, embodied, and fully expressed expert identity. It’s time to turn the volume down on the tactics, strategies and tech and get back in touch with who you really are, and what you are here to do. 

You’ll leave with your own Expert Identity Blueprint - a personalised map that connects your message, offers, and visibility to who you truly are, not who you think you need to be.

No more blending in.

No more sounding like someone else.

No more outsourcing your

voice to tools, trends, or templates.

This is the clarity that makes content easier, AI sound more like you, and business feel like home.

I'M READY FOR BUSINESS TO FEEL LIKE HOME

Here’s what this unlocks

  1. A fully defined Expert Identity that guides your voice, message, and decisions

  2. Clear articulation of your Self, your Offer, and your Ideal Client

  3. Messaging that sounds like you - even when AI assists

  4. A grounded sense of who you’re becoming and how to show up now

  5. The emotional clarity to stop tweaking and start getting outrageously visible

For the Expert Who’s Ready to Sound Like Themselves Again

This is for the soul-led entrepreneur who’s done chasing clarity through content hacks - and is ready to root their visibility in who they truly are.

You don’t need another promise of “finding your niche” or a plug-and-play brand voice guide.


You need alignment - with your identity, your message, and the business you actually want to build.

If that’s you, you’ll feel it in your body as you read this:

This is for you if…

  1. You’ve created content, tried AI tools, followed formulas - but your message still doesn’t feel like you

  2. You know you’re great at what you do, but you struggle to express it in a way that lands

  3. You’ve outgrown your current brand, audience, or positioning - but you’re not sure what the “new version” of you looks or sounds like

  4. You’ve invested in strategy or marketing, but skipped the internal clarity that makes it all stick

  5. You’re done building offers that tick boxes - and ready to build a business that reflects your truth

  6. You crave visibility and recognition, but only if it feels aligned, honest, and emotionally sustainable

  7. You want messaging that feels like a natural extension of you - not a performance

This Isn’t for Everyone - And That’s Intentional

Aligned visibility starts with self-honesty - and that includes knowing when this isn’t your next step.

This isn’t a quick-fix content course or a visibility bootcamp.

It’s deep foundational work - the kind that requires self-reflection, emotional honesty, and a willingness to look inward before getting louder.

If you're not ready to do that, this might not be the space for you.

This is not for you if…

  1. You’re looking for plug-and-play content templates or ideas you can just copy and paste

  2. You want someone to tell you what to say, rather than learn how to access your own clarity

  3. You prefer external validation over internal alignment

  4. You’re unwilling to slow down and get honest about what you actually want

  5. You just want to be seen - not deeply understood

You Were Never Unclear - Just Unanchored

It’s not that you don’t know what you’re here to do. It’s that no one ever showed you how to build a message from the inside out.

Somewhere along the way, you started questioning yourself.

Not because you lacked ideas, experience, or depth - but because your voice got buried under the noise of strategy, comparison, and shoulds.


And instead of slowing down, the industry told you to go faster. Louder. Sharper.

So you tried to keep up.

You followed the formulas. You adjusted your tone. You edited your truth.

And now, with AI in the mix, it’s even easier to amplify a version of your message that isn’t actually you.

But here’s what you need to hear from me today:

You don’t need to get louder - you need to get more honest.

Because when your identity is clear, your voice doesn’t just sound different - it feels like you, to you.

The Blueprint That Comes Before the Strategy

This isn’t messaging advice - it’s identity alignment. And it changes everything that comes after.

At the heart of this work is the Expert Identity Blueprint - a clear, structured process designed to root your business in truth before you build on visibility or authority.

Most programmes focus on what to say and how to say it.

This one focuses on who you are, what you stand for, and who you’re here to serve - so that what you say actually means something.

The 3-Part Clarity Process Inside the Blueprint:

  • Self – Who are you now, and who are you becoming?
    Define the truth of your expertise, your values, your motivations, and the energetic identity that actually feels good to show up from - not just the one you think you should lead with.

  • Offer – What do you really want to be known for?
    Clarify the core of your work and the transformation you deliver - not just what you can do, but what you want to do, and how you’re uniquely wired to deliver it.

  • Client – Who are you truly here to serve?
    Move beyond basic ideal client avatars and speak directly to the emotional, energetic, and identity-level truth of the people you’re meant to work with - the ones who light you up, not drain you.

This is the foundation that makes every message clearer, every AI prompt response sound more like you, and every visibility effort feel sustainable - because it’s built from the inside out.

This Isn’t Theory - It’s the Work I Had to Do Myself

You don’t need another expert telling you how to show up. You need someone who’s had to burn it down and build it back - from identity first.

By all accounts, I’d made it.

I’d built a multimillion-pound brand as the LinkedIn expert.

My name came up in rooms I wasn’t in. I was getting tagged by strangers and called an authority before I even opened my mouth.

I could’ve coasted. But something felt off.

Because what I saw - over and over again - was people skipping the work that actually mattered.

They wanted the funnels, the LinkedIn strategies, the AI tools.
But they had no idea who they were speaking for… or from.

And I realised: they don’t need more tactics - they need more truth.

So I pivoted.


First, into Ideal Client work - because that’s where the joy (or pain) starts.


And then deeper, into identity - because without that, none of it sticks.

Back in 2016, when I first claimed my own expert identity, I didn’t follow a script.

I drank wine on live streams.

Ran challenges in my pyjamas.

Told the truth. Took no shit. Showed up real.

And that identity - raw, direct, northern, no-nonsense - made me friction, attention, and a hell of a lot of money.

But I wanted something softer. Deeper. More aligned.

I wanted to lead from intuition, from my gift for seeing people for who they really are - and who they’re becoming.

This Blueprint is built from that gift.

It’s not borrowed. It’s lived.

And it’s the foundation I wish more experts had the courage to build before they go visible.

Because I’ve seen the difference - and so will you.

Here’s What the Next 6 Weeks Will Do For You

A step-by-step journey from scattered to anchored - with a message, identity, and plan that actually feels like you.

This isn’t about consuming content.

It’s about creating clarity - and building an identity that guides everything that comes next.

Here’s how we do it:

  1. Week 1: REMOVAL

    This week is about cutting the noise so you can hear yourself again. It’s about space, silence, and switching off the scroll so you can hear your own voice (and not other people’s opinions).

  2. Week 2: RECKONING

    This week is all about getting honest, with what’s working, what’s not, and what needs to go.

  3. Week 3: REWIRE

    This week is all about getting honest about how you want to show up – and what actually feels doable, sustainable, and true for you.

  4. Week 4: RECONNECTION

    This is the week you reconnect with the most important asset you have: your energy, your voice, your truth.

  1. Week 5: RESONANCE

    This week is about locking in who you’re actually here for — the soul-level clients who just get it.

  2. Week 6: RECOGNITION

    This week is all about showing up from alignment - consistently, confidently, and without apologising for your power.

Here’s Exactly What You’ll Walk Away With

A full-spectrum blend of clarity, coaching, and tools - built to root your message in truth and amplify your visibility with ease.

EXPERT IDENTITY DEEP DIVE

The self-led foundations to uncover who you are, what you stand for, and how to communicate it.

  • Lifetime access to the full Aligned Expert Identity Blueprint training

  • Self / Offer / Client video modules + journal prompts

  • Future Self & Business Vision mapping framework

  • Messaging Clarity Matrix to lock in your core brand pillars

  • Guided integration practices to help it land in your body, not just your brain

LIVE SUPPORT + MENTORSHIP

Real-time space to reflect, refine, and reconnect with your clarity - with my eyes on your identity the whole way.

  • 6 weeks of weekly live calls for coaching, integration, and strategy

  • Laser-focused identity feedback and visibility calibration

  • Private pop-up Facebook group for community and support

  • Private portal access to replays, tools, and ongoing reflections

  • Gentle accountability to stay grounded as you evolve

BESPOKE TOOLS + AI SUITE

Your personalised, pre-programmed amplification system - designed to make AI sound like you.

  • Exclusive access to my curated pre-trained AI tools

  • Plug-and-play prompt templates that protect your voice and values

  • Customisable input guides to train your tools on your unique tone

  • Visibility-focused scripts, content ideas, and automation prompts

  • Clarity-first AI guidance - so you don’t outsource what matters most

The Foundations of Visibility,
Built By Someone Who Actually Gets It

When your message is built from identity, everything flows faster: content, confidence, visibility, and aligned clients.

Here’s what you’re really getting when you join the Expert Identity Blueprint:

  1. Expert Identity Deep Dive – £997 value

    This isn’t surface-level positioning. This is the internal, intuitive, strategic clarity work that redefines your presence, your power, and your voice - forever.

  1. Live Coaching + Feedback – £1,500+ value

    Six weeks of direct access to my insight and eyes - the same clarity work clients pay £1k/hour for - guiding you through identity alignment, message calibration, and strategic positioning.

  2. Bespoke AI Toolkit – £997 value

    A fully pre-programmed, done-for-you AI suite developed through real-world results - giving you the tools to scale your content, protect your voice, and unlock ease in your visibility strategy.

TOTAL VALUE: £3,494+

Investment: £747 Pay in Full

(or split pay options: 2x £373.50 or 3x £249)

Doors close in:

Bonuses That Takes It Even Further

Because aligned clarity deserves amplification - from someone who knows the tools inside out.

🎁 Bonus: AI Integration Training + Swipe Files (with Phil Harrison)

You’ll get exclusive access to a private training and swipe file bundle from my friend and AI expert Phil Harrison - the creator behind the very AI tools you’ll be using. In this bonus, Phil shares how to amplify your aligned message ethically and intuitively, with the exact prompts, principles, and settings that protect your voice while scaling your visibility.

🎁 Bonus: Money Mirror Workbook

You’ll get exclusive access to my Money Mirror Workbook which is The Thing Before the Thing -  before we start rebuilding your identity, we need to talk about the one thing that holds more power over your business, your visibility, and your energy than anything else: Your relationship with money. In this bonus workbook, you’ll uncover exactly what you believe about money and your money identity and then you’ll rewire, refocus and rebuild.

🎁 Bonus: Decoding Your Inner Archetypes (with Gillian Haston)

You’ll get exclusive access to training from Gillian Haston – the creator of Archetype Alchemy™. In this bonus, Gillian guides you through decoding your inner archetypes and shows you how to work with the dominant, supporting, and sabotaging parts of yourself to align your energy, decision-making, and presence - so you can lead, create, and communicate from a place of full self-awareness and authenticity.

🎁 Bonus: Review of Your Completed Expert Identity Blueprint (by Team Helen)

You’ll get exclusive access to a review of your Expert Identity Blueprint. In this bonus, my team will review your completed Expert Identity Blueprint at the end of the 6 week programme and give feedback to you. 

The Cost of Clarity Has Never Felt Lighter

You’ll walk away with the expert identity, message, and tools to make visibility feel aligned - not performative.

The full value of the Expert Identity Blueprint is £3,494+, including lifetime access to the training, six weeks of live support, a bespoke AI toolkit, and bonus content from the creator of the tools themselves.

But you’re invited in for £747 with payment plans available.

Doors close in:

Please Note:

Because of the depth, delivery, and pricing of this experience, all sales are final.

This space is for those who feel the yes in their body and are ready to do the work.

Ready to Build a Business That Sounds Like You?

Doors are open now!

Your expert identity is waiting - and it’s time to make it unmistakable.

Here’s Exactly What Happens Next

Once you complete your payment, you’ll receive a welcome email with:

✅ A personal confirmation of your place inside the Expert Identity Blueprint

✅ An invitation to join the private Facebook group

✅ All key dates for live calls, support, and bonus content

We officially kick off on Monday, 29th September - and this isn’t a pre-recorded course.

I’ll be there live with you, in real-time and  you’ll get exactly what you need, exactly when you need it.

Still Have Questions? Let’s Ground This Together.

Because you don’t want hype - you want straight answers.

What if I’m not clear on what I want to be known for yet?

Perfect. That’s exactly what this space is for. You don’t need clarity to start - you need space to create it. This process helps you uncover what’s already within you, even if it feels murky right now.

I’ve done other messaging or positioning work before - how is this different?

This isn’t surface-level strategy or brand archetype work. This is about alignment, identity, and energetic clarity - rooted in who you really are and what you want to be famous for. Most people do this work backwards. We’re doing it the right way round.

I’m short on time - how much do I need to commit weekly?

You’ll want to set aside 90–120 minutes per week for live calls, reflection, and gentle integration. There are no modules to race through or content to binge - just structured, supported space to go deep and move forward. Live calls will be Wednesdays each week and will be in the group for catch up. 

 What if I can’t make a live call?

All live sessions are recorded and uploaded to your private portal, so you’ll never miss the momentum. The Facebook group is also open for questions, reflections, and shares between sessions.

Will the AI stuff be overwhelming if I’m not techy?

Not at all. This part is clarity-led, not tech-heavy. You’ll be shown exactly how to use the tools in a way that supports your message and energy - no jargon, no stress, just amplification.

Why no refund?

Because the value of this work far outweighs the price - and I’m building this live with full presence. If you’re a yes, you’ll know. And if you’re not ready, that’s okay too.

If You’re Still Here, You Already Know This Matters

You don’t need more noise. You need clarity that feels like home - and messaging that actually sounds like you.

This isn’t about becoming someone new.


It’s about showing the world who you’ve been all along - and finally saying it in a way that lands.

This is your chance to join the Aligned Expert Identity Blueprint with lifetime access and we begin on Monday 29th September 2025.

If you know this is the clarity work you've been avoiding - now’s the time to choose alignment over avoidance.

Because the foundation only works…if you build it.

You Already Know This Is the Work

The question is - are you ready to stop bypassing your identity and finally build something that feels as good as it looks?

This is the foundation.
This is the clarity.
This is the before everyone else is selling.

We start Monday 29th September 2025.

P.S. If you’ve scrolled all the way down here, here’s the short version:

You don’t need another messaging strategy.


You need to get radically clear on who you are, what you’re here to say, and why it matters - before you try to get visible.

That’s what the Expert Identity Blueprint is for.

We start Monday 29th September 2025.

Investment: £747 Pay in Full

(or split pay options: 2x £373.50 or 3x £249)

Doors close in:

If your message hasn’t felt like you lately - this is where it starts to.

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